Jim Boylen twice subbed out all five starters because they were "embarrassing" as the Chicago Bulls suffered their heaviest defeat in franchise history to the Boston Celtics.
Boylen, who replaced Fred Hoiberg on Monday, changed his entire group on the floor with seven minutes and 15 seconds remaining in the opening period – then did so again with 21 minutes left in the match.
The Celtics went on to seal a 133-77 thrashing at United Center, with the 56-point margin representing the worst loss in the Bulls' history.
A sullen Zach LaVine hinted Boylen had crossed the line between sending a message to the players and embarrassing them.
"We put a lot of hard work into this. I get up, compete every day. I think regardless of whatever the score is, I want to go out there and compete, but obviously we didn't get a chance to do that. I felt embarrassed. I wish I was out there competing," said LaVine.
Chicago head coach Boylen had no sympathy, however, directing a clear message to his starting five in a news conference: "I think your play is embarrassing. Me subbing them is saving them, maybe. Maybe we saved them.
"The pro player thing, this is basketball; this is about honouring the game and doing the right things.
"Embarrassment is not giving the effort in that Bulls uniform, so I put five guys in that I thought could put the effort in.
"I wanted to give the other guys a chance to see if they could right the ship a little bit. I've been a part of teams that have done that before; don't like the five guys out here, don't like that combination, look at a new combination, take them all out, let them sit there and think about it.
"We didn't honour the game very well with our effort and our competitiveness, so why not take them all out? We're a team, so sub five guys and see what they can do.
"They're disappointed, they feel bad about it. We need some leadership to step up, we need some guys to take leadership roles on the team."
16 de enero 2019
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|Higuain benched for Supercoppa Italiana amid Chelsea links|
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|Brown desperate for England recall|
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|James is playing for Bayern future – Kovac|
|Wizards can compete for playoffs in LeBron-less East despite injuries - Brooks|
|Kyrgyzstan 3 Philippines 1: Lux hat-trick gives White Falcons third-place hope|
|South Korea 2 China 0: Son sets the standard as Bento´s men take top spot|
|Saudi Arabia v Qatar: Top spot on the line in Group E|
|Wasps pull off Fekitoa coup|
|Fresh injury woe for Real Madrid defender Vallejo|
|Home sweet home for Wozniacki as Stephens conquers Melbourne demons|
|Nadal: Victory over Ebden a step forward|
|Proteas rest Steyn and De Kock for opening ODIs|
|Nadal and Federer march on as rising stars prosper|
|Barcelona president Bartomeu convinced Valverde will stay|
|Inter forward Keita suffers thigh injury|
|Nadal races into third round with easy Ebden win|
|Kimmich ´perfect´ for Barcelona, says Xavi|
|Richardson and Nabi inspire Renegades´ rout of Sixers|
|This Liverpool isn´t a team of chokers – Mane|
|Central Coast Mariners 2 Melbourne City 1: Late Simon winner ends 10-match losing streak|
|Bryan backs Murray to return after hip resurfacing surgery|
|Scotland coach Townsend turns to trio of uncapped hookers|
|Spurs´ Aurier arrested on suspicion of assault, released without charge|
|That was a fireworks show - Warriors revel in record-breaking first quarter|
|We are in talks with Chelsea – Salihamidzic reiterates interest in Hudson-Odoi|
|´Proud´ Messi recognises impact of team-mates after reaching 400 LaLiga goals|
|Henry v Vieira: The Arsene Wenger proteges to move into coaching|
|Federer enjoys ´cat and mouse´ win over Evans|
|Wozniacki cruises through in Melbourne|
|Federer maintains perfect Australian Open second-round record|
|Warriors set NBA record, Butler´s 76ers rout Timberwolves|
|´I like the fact we beat them´ - 76ers´ Butler revels in win over Timberwolves|
|Murray says he´ll ´probably´ have operation|
|Australian Open tribute for Andy Murray surprises brother Jamie|
|Warriors score NBA record 51 points in first quarter against Nuggets|
|Panthers owner Tepper doesn´t rule out Newton missing 2019 because of shoulder injury|
|De Ligt will be world´s best centre-back – Koeman|
|Ronaldo a ´perfect machine´, says Gattuso|
|Barcelona? I can´t say anything - Stuani|
|Silva upbeat about Man City title chances|
|Celtics youngsters say Irving´s callout ´came from a good place´|
|NFL playoffs: Patrick Mahomes v Tom Brady|
|NFL playoffs: Jared Goff v Drew Brees|
|Sixers sign Brewer to 10-day contract|
|Lozano and Morgan scoop CONCACAF awards|
|Lakers ´optimistic´ about LeBron injury|
|Giants produce mammoth fourth quarter against Nymburk|
|Austin FC to join MLS in 2021|
15 de enero 2019
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|Barcelona reject Neymar phone call reports|
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|Drew Brees by the Opta numbers: 10 facts for QB´s milestone birthday|
|Harry Kane injury: England captain´s history of ankle woe|
|Harry Kane injury: Opta numbers suggest Spurs struggles|
|Harry Kane injury: Tottenham´s options in striker´s absence|
|Allegri: Supercoppa clash practice for Champions League knockouts|
|First in clean sheets, second to Schmeichel in titles – Cech´s Premier League career in Opta numbers|
|Warrington sign England star Widdop|
|Gatland confident Wales can win Six Nations|
|Fulham sign Netherlands international Babel|
|Harry Kane injury: Games the Tottenham striker will miss|
|Simeone focused on matches, not transfer dealings|