Throughout what has been a stunning comeback year on the PGA Tour there has been a familiar narrative that golf is better with a fully firing Tiger Woods.
Let's clear this up early. It unquestionably is. A prowling, free-flowing Woods inevitably draws millions of eyes to a sport desperately clamouring for attention in an ever-crowded market.
To realise the pulling power the 14-time major champion holds all you need have done was check social media during the final round of the US PGA Championship on Sunday.
Even in a star-studded leaderboard, which saw four of the world's top-10 players finish in a share of sixth or higher, online channels were dominated by talk of Woods.
There was a sense of deju vu at Bellerive. We'd been here just a month ago at Carnoustie where Woods threatened a sensational final day before eventually falling short at The Open.
And, just as Francesco Molinari did (in arguably more difficult circumstances having partnered Woods in round four), Brooks Koepka mastered the oft circus-like fanfare that follows Woods to clinch the Wanamaker Trophy with the lowest 72-hole score in a major after a textbook display of clutch scoring on Sunday.
It is an intriguing case with Koepka, who has now won three of the last seven majors without coming close to earning the acclaim he craves and deserves.
To put that achievement into context, Koepka now has the same amount of major titles as Jordan Spieth, two more than Justin Thomas and his good friend Dustin Johnson, and three more than Rickie Fowler.
Moreover, he is the first player since Woods in 2000 to complete a U.S. Open-PGA Championship double in the same year, was the first since Curtis Strange in 1988-89 to defend the former trophy and is just one of three players alongside Woods and Padraig Harrington to have won three majors in the space of a two-year period since 1990.
Three majors in two years, since 1990.— The European Tour (@EuropeanTour) August 12, 2018
That's it. pic.twitter.com/QHbRQWbjwM
A lack of recognition for such achievements clearly rankles with Koepka, who said "I'm always overlooked" after defending the U.S. Open in June.
It was a theme he continued ahead of The Open, where he explored how feeling like he is up against it only fuels his desire.
"I always try to find something where I feel like I'm kind of the underdog and kind of put that little chip on my shoulder," he said.
"Even if you're number one, you've got to find a way to keep going and keep that little chip on and try to get better and better. I think I've done a good job of that.
"I need to continue doing that because, once you're satisfied, you're only going to go downhill from there. You try to find something to get better and better, and that's what I'm trying to do."
Koepka has a history of feeling undervalued that dates back to being overlooked by his favoured college, Florida, and not being considered for selection on the Walker Cup team after impressing at Florida State.
It is true that Koepka doesn't necessarily fit the mould. For one he acknowledges himself as an "athlete" rather than a "golfer", has previously described the sport as "kind of boring", pointed out that he is not a "golf nerd" and spoken of how he would rather be playing pro baseball.
That is part of what makes Koepka such an intriguing character, though, and should in no way devalue from an ever-expanding list of accomplishments that, on current evidence, will only continue to grow.
The smile says it all pic.twitter.com/Oa1PzCXxjv— The European Tour (@EuropeanTour) August 12, 2018
So, revel in the sight of Woods competing among the elite once again and continue to live in hope that a 15th major, and possibly more, will arrive.
But surely now the time has come to give Koepka the recognition he has thoroughly earned as one of golf's biggest stars.
26 de mayo 2019
|No excuses from Kerber after Paris exit, Svitolina dispatches Venus|
|Pagenaud holds off Rossi to win Indy 500|
|Inter 2 Empoli 1: Keita, Nainggolan secure Champions League berth in thriller|
|SPAL 2 AC Milan 3: Kessie brace not enough for Champions League place|
|Lyon star Aouar eager for Guardiola link-up|
|Seven-try St Helens thrash Castleford Tigers|
|Donnarumma injured in AC Milan´s final Serie A fixture|
|Relaxed ´outsider´ Federer cruises through, Paris woe for Cecchinato|
|Juventus deny making an approach for Guardiola|
|De Ligt keeping options open amid Barca and Man United rumours|
|Sampdoria 2 Juventus 0: Allegri suffers late defeat in final game|
|Wiesberger fends off MacIntyre to win Made in Denmark|
|Sokratis: Arsenal boss Emery the best coach of my career|
|Verstappen: I gave it my all to pass Hamilton|
|Cataldo takes stage win on rough day for Roglic|
|Kovac reassured as Hoeness recommends Boateng for Bayern exit|
|I was fighting with the spirit of Lauda - Hamilton wins his ´hardest race´|
|Galatasaray leading race to sign Babel|
|Ireland flanker O´Brien ruled out of Rugby World Cup|
|Fittler hopeful on Frizell as wounded Dragons send duo for scans|
|Hamilton clings on for Monaco glory but Mercedes´ one-two run ends|
|Federer enjoys serene Roland Garros return|
|Suarez hits out at questions over Barcelona commitment|
|Injured Auger-Aliassime withdraws from French Open|
|Sancho ´guaranteed´ to stay at Borussia Dortmund|
|Kerber stunned by teenager Potapova in Roland Garros opener|
|This party is for everyone! Emotional Parejo leads Valencia in Copa celebrations|
|Cleary in for New South Wales, Maloney misses out|
|Emery had to convince Arsenal stars to care about Europa League|
|Frizell suffers Origin scare, Addo-Carr at the double for Storm|
|Leonard´s experience made a difference, admits Antetokounmpo|
|Pochettino fears Kane call could decide Champions League final|
|Giannis: This is just the start for the Bucks|
|Best player in the NBA? Leonard focused on Raptors´ success|
|Manchester United 2 Bayern Munich 1 (1998-99) - Where are they 20 years on?|
|Manchester United 1998-99: The best wins of Ferguson´s treble from Turin to Barcelona|
|Yankees sweep double-header, remain atop AL East|
|Tuchel´s PSG extension - Opta numbers help to explain new deal|
|Herring beats Ito to claim WBO super-featherweight title|
|Three takeaways from Raptors´ historic win over Bucks|
|Raptors defeat Bucks to earn first ever Finals berth|
|MLS Review: Rooney salvages draw for DC, Union beaten|
|Liverpool want to emulate Man City dominance – Henderson|
|Marcelino revels in ´happiest day´ after Copa del Rey success|
|Kovac praises Bayern turnaround after completing double|
|Red Sox´s Devers robbed of home run by Minute Maid Park girder|
|Warriors´ Iguodala considering retirement|
|Na leads at Colonial, Spieth two shots back|
|Valverde vows to fight on at Barcelona|
|I can be one of the best in the world - Zverev defiant after return to winning ways|
|Finland to face Canada in final after downing Russia|
|Valverde not to blame for Barcelona´s Copa defeat, says president Bartomeu|
|Rummenigge reaffirms Bayern Munich´s Kovac stance after DFB-Pokal triumph|
|Barcelona season bittersweet after Copa loss, says Pique|
25 de mayo 2019
|Ribery proud after making victorious Bayern Munich farewell|
|Centurion Smith unfazed by England boos|
|Warrington battle past Wigan as Giants humiliate Hull|
|Barcelona 1 Valencia 2: Valverde pressure increases as Catalans denied historic Copa win|
|Leinster retain Pro14 title to spoil Hogg farewell|
|F1 Raceweek: Hamilton hopes rain will not scupper likely Monaco glory|
|Bayern Munich 3 RB Leipzig 0: Lewandowski´s brace helps secure domestic double|
|Crusaders march on as Sharks enjoy derby delight|
|Champions League failure would be ´huge disappointment´ for Atalanta - Gasperini|
|Lennon offered full-time Celtic job after treble-treble|
|Paris Saint-Germain must pull together in one direction to improve - Tuchel|
|Toulon end Castres´ reign, La Rochelle and Montpellier seal play-off spots|
|Coutinho, Semedo & Arthur start Copa del Rey final after injury problems|
|Yastremska shrugs off Garcia to claim maiden clay title|
|Gasly handed Monaco grid penalty|
|Without him, I would have one title – Hamilton dedicates Monaco pole to Lauda|